Cher leads documentary editing at Pineapple Studios, shaping long-form stories from development through to final delivery. Working closely with directors and producers, Cher crafts narrative-driven edits that balance emotional depth with strong storytelling structure.

With a background in marketing, Cher brings a unique perspective to the edit, combining audience awareness with creative instinct. Cher began her career in wedding filmmaking, building a strong foundation in visual storytelling, before moving into a digital marketing agency, developing content for brands across multiple platforms.